Levi’s RED was established in the FALL/WINTER season of 2000. The purpose was to introduce revolutionary designs and products that would pave the way for future denim design while still respecting the original roots of the brand. Levi’s RED was designed to be the flagship collection featuring the next generation of denim design and has earned plenty of critical acclaim.In 2006, Rikke Korff joined the brand as designer and produced quality and function that goes far beyond the generations while retaining a fresh design conscious perspective. The brand is constantly evolving. With the talented Rikke Korff involved, the future looks incredibly bright.