Established in 2004, Dr Denim is operated by the Graah family bringing together over 50 yrs of experience in the denim industry. With a Morten as the chief designer and his two sons Alexander and Johannes running the operations, Dr Denim benefits from a family heritage that is deeply intertwined with denim and apparel. Morten introduced Europe to Edwin jeans and also acted as an agent for G Star. Alexander and Johannes got their first love for jeans at a denim factory when they were just children. Their love affair with denim and fashion has been there ever since. With marketing and business management degrees from prestigious Oxford university, the two sons compliment Morten’s keen sense of design and exceptional attention to detail and quality. On August 2004, the family dream became a rality when they released Dr Denim…the brand with a humorous quirky Scandinavian style that could be loved…and afforded by anybody. At Dr Denim, denim is a science, a passion, and truly a way of life.